Technological matriarchy

From a Time article by Belinda Luscombe:

"The crazy thing is, we already have the technology. Only this year a bunch of Hong Kong researchers published a paper in the International Journal of Industrial Ergonomics—a publication that I imagine is on your bedside table right now—that used 3-D anthropometric measuring equipment to take a very close look at 456 young Chinese women's breasts. (I know, can you imagine writing the grant proposal for that?) Their conclusions make for some tough reading. They note that 70% of British women are wearing the wrong size bra, and that among bigger-breasted women the sizing is particularly inappropriate.
Instead of taking two measurements (under the bust and over the bust) to find a bra size, the Hong Kong researchers took 98. The key to building a better bra, they concluded, is to use a depth-width ratio rather than just volume to figure out the cup size. Warren, can you see what's happening here? Are you going to let Chinese women have better-fitting bras than we do? Where is your sense of patriotism? First it's superior bras, then it's superior weapons, and before long the fat lady in her too-snug undergarment has sung, and it's over.
As you know, W.B., bras carry a lot more freight than just the bosomy kind. When women stand in front of the mirror, they don't see a bra that doesn't fit. They see a woman who doesn't fit—whose cup runneth over, who is insufficiently endowed, who is goat-shaped.
About half the adult population wears bras. The other half strategizes about them. Building a better-fitting one is not just good for female self-esteem, it's good for business. And you are the guy to do it. Can't you see the ad campaigns? "The Buffett Bustier: because one size does not fit all." Or "Get yourself into a neBRAska. We've got room for everyone."
Warren, I beseech you, just spare one moment today to think about breasts. I know you can."